Doroce Fragrance

Doroce Fragrance homepage presented on a silver notebook in a lavender studio.

Doroce Fragrance is an online shop for perfumes inspired by well-known fragrance profiles. The web design brings products, fragrance details and an atmospheric AI image world together in a coherent digital experience. Botanical close-ups and product compositions carry this visual language into social media.

My contribution

I designed the website in Figma and developed the AI imagery for the online shop and social media. I also created the logo and brand identity as a visual foundation for the digital content.

Visit the website

Disciplines

UI/UX
AI Design
Branding

Year

2026

Tools

Figma
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Magnific AI

Context

Web design · AI imagery

Web design

Complete notebook mockup showing the current Doroce Fragrance product page for No. 118. — UI/UX / Product page

UI/UX / About us

AI Design & social media

Three complete iPhone mockups with Doroce photo posts: red and gold perfumes, lavender, and white and black perfumes. — Social media / Content mockup

A sculptural violet flower against a dark purple background. — AI Design / Botanical details and product compositions for social media

Lavender flowers in violet light against a dark purple background. — AI Design / Botanical details and product compositions for social media

Brand identity

Branding / The Doroce mark

Screen Black#010101

Low White#FAF7F3

Lavendel Blue#BACBFE

Ultraviolet#3A2449

Branding / The colour palette

.site-header .site-menu{display:contents!important;visibility:visible!important;opacity:1!important;transform:none!important;pointer-events:auto!important}.site-header .menu-toggle{display:none!important}.motion-toggle,.menu-toggle,.rail-controls{display:none}.site-nav{display:flex;position:static;transform:none;opacity:1;visibility:visible}.site-header{flex-wrap:wrap}.header-note{display:none}